Website conversion, the process of turning visitors into customers, is essential to all online businesses. Pay-per-click campaigns get your product or service noticed on search engines like Google, whose AdWords program remains the most popular pay-per-click ad service, but getting visitors to buy is the true challenge.
An effective PPC management campaign takes into consideration what your prospective customers are looking for, and how they search for what they want and need, to increase your website conversions.
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